![]() ![]() ![]() This is usually followed by more detailed information about how the brand or product works. The content, of course, varies: the hero image can be anything from an illustration to an elaborate photo, so long as it captures the brand in a unique way. One of the most common iterations of a homepage features a large header with a text description of the business and a Call-To-Action (CTA) on one side (usually the left) and a hero image on the other. So let’s go over some conventional layouts. Ultimately, a visitor should be able to navigate and use a page intuitively and a familiar design scheme achieves that. This is perfectly acceptable-sometimes, even preferable. These days, it is common to see similar layout styles appearing on multiple different homepages. Conventional layouts can still be creative For more information, refer to our guide to mobile-friendly design. This requires planning ahead of time, which is why most web designers choose a mobile-first approach. This is where some aspect of making the design “pretty” comes into play, using inviting colors or satisfying micro-interactions.įinally, a homepage design must be flexible enough to adapt to different screen sizes. It should make the user want to keep scrolling, want to click to reveal information and want to explore the rest of the site. Secondly, a good homepage design should invite interaction. You’ll also want to make sure you brush up on common website layouts and composition principles. This entails understanding effective alignment, spacing and visual hierarchy. While a copywriter or marketer will be in charge of the actual words on a homepage, the designer must make the information visually appealing and easy to scan. Homepage design by Alshimaa MouĪn effective introduction must convey information in a clear and concise manner. ![]() A web designer will channel that identity into the homepage design, but you will need a logo or brand designer to create it in the first place. This also means that in order to get a good homepage design, you must already have your brand identity established. This means that copy must effectively communicate what the business is all about and the design must give a visual and emotional impression of the brand, using design elements such as a color scheme, font choice and imagery. It is often the first encounter a viewer will have with a business and a brand. So let’s start by asking, what is the intended purpose of a homepage?įirst of all, a homepage is an introduction. A homepage design must be effective, which means it must accomplish business goals. What makes a good homepage design?įor a homepage design to be considered good, it has to be more than just pretty (though that is certainly a factor). With that mind, let’s take a look at some homepage designs done well. All of this can make homepage design an exciting yet challenging opportunity. From summarizing the business or service to generating leads and providing seamless navigation, the homepage design must also set the tone for the rest of the site to follow. The homepage has a lot to accomplish and a short amount of time to do it ( about 0.05 seconds before the viewer forms an impression, to be exact). More and more often these days, a visitor’s first interaction with a brand is through their website, and according to survey data, 75% of users judge a website’s credibility on its design. A website’s homepage is a first impression, and a great homepage design should make it one to remember. ![]()
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